Access to Platforms or Accounts
You might be working with a lot of agencies, freelancers, or in-house employees over a period of time. It is a standard issue faced by many clients when it comes to ownership of web properties. While the clients are switching from one agency to the other agency, they struggle to gain access or transfer access. Each of these ad platforms or tools have their own rules for transferring the access. Web properties include Local Listings, Social Media Pages, Google Analytics, Search Console, etc.
In order to avoid issues in the future, always create an email address like webmaster@yourcompany.com and make it owner for all your web properties. You become the owner of all social media pages of your company. Always double-check with your agency or freelancer regarding the ownership. It will help you in a long run.
Reports To Understand The Past Activity
Always have a marketing folder in Google Drive and save all historical data. Many clients will have very limited information to provide to a new agency or a freelancer while switching the services. However, this information will be useful to understand the past activity to avoid reinventing the wheel and plan a better strategy.
