Mistakes To Avoid While Outsourcing Local SEO
Access to Platforms or Accounts You might be working with a lot of agencies, freelancers, or in-house employees over a period of time. It is a standard issue faced by many clients when it comes to ownership of web properties. While the clients are switching from one agency to the other agency, they struggle to gain access or transfer access. Each of these ad platforms or tools have their own rules for transferring the access. Web properties include Local Listings, Social Media Pages, Google Analytics, Search Console, etc. In order to avoid issues in the future, always create an email address like webmaster@yourcompany.com and make it owner for all your web properties. You become the owner of all social media pages of your company. Always double-check with your agency or freelancer regarding the ownership. It will help you in a long run. Reports To Understand The Past Activity Always have a marketing folder in Google Drive and save all historical data. Many clients will have ...